September 14, 2008
If you’re actively involved in social networking for both personal and professional reasons, take note. Those who are considering professional relationships with you (employers, potential clients, and vendors are some examples) may be assessing your online brand. Fantastic if you have worked to build a positive brand; not so much if your online presence reveals behaviors or activities that they may find troubling or disconcerting.
Read more from this recent Reuters article.
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August 18, 2008
Stephanie Monge of the Omaha World-Herald explores some of the many ways that LinkedIn has become a valuable tool for individuals and their organizations - be they large organizations, startups, or non-profit organizations. Electronic connections are fast becoming an important way to get things done. Shared courtesy of Hispanic Business Magazine.
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August 18, 2008
Just a personal observation, but if any of you have paid attention lately, the “pieces of the puzzle” that have existed in the emerging services available for social networking purposes are starting to fit together. I’m on Facebook, Linked In, and Plaxo, for example, and these three separate sites have attracted users based upon very different, very unique features. Lately, upgrades to their services are showing some similarities:
- A feature on Plaxo is reflecting Linked In’s ability to create pages for users to share information with those in their network;
- Facebook constantly is introducing integration capability with more and more social networking tools, including Flickr (photo sharing), Twitter, and others; and,
- Plaxo is encouraging users to “invite” linking relationships based on address books, a la Linked In.
Best of all, these enterprises truly reflect the future of technology and business. Rather than building walls, they’re tightly intertwining their offerings to take advantage of the increasingly sophisticated interweaving of virtual relationships online.
What a truly wonderful and exciting time to witness the emergence of Web 2.0, and its effects on the personal brand.
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August 18, 2008
Advertising Age’s online column Digital Next features a posting by David Armano, publisher of the Logic Emotion blog, on building a personal brand on the Web. Among his advice: establish a digital profile, be your own publisher, and be authentic. Thanks to Brad Nicoll, graphics designer, politico, and art enthusiast, for this sighting.
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August 18, 2008
Snook.ca offers some great insight on how to build and manage your personal brand online. Thanks to JD Hancock for this latest sighting.
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August 18, 2008
LinkedIn has quickly become a critical tool for building personal brand relationships among colleagues, friends, and acquaintances, past and present. Built on the keys of successful social networking, every person seeking to build an effective brand should be using this tool.
Jessica Guinn of the Los Angeles Times interviews Reid Hoffman, the visionary that has an impressive past when it comes to Web 2.0.
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